IWAG

Brand Guideline

Proper use of IWAG's logo and mascots.

IWAG Logo

Usage by Third Parties

Third parties may use the IWAG logo in collaborative or crossover events and initiatives, provided they follow these guidelines and consult with IWAG beforehand. Please reach out to us at [email protected] to obtain approval for using the logo in your project.

Example of Use

The IWAG logo can be incorporated into co-branded projects. For instance:

  • Collaborative Event: An event titled AutoFurs x IWAG: CarMeet 2024 could use the IWAG logo alongside AutoFurs branding in their brochure for a car meet.
  • Crossover Initiative: A joint charity campaign, such as Animal Shelter x IWAG: Helping Paws, might feature the IWAG logo to signify IWAG’s involvement and support for the initiative.

Guidelines for Logo Usage

  • Color Usage: The IWAG logo may be used in any solid color that complements your design. Avoid gradients, patterns, or textures within the logo.
  • Clear Space: Maintain a clear space around the logo to ensure visibility.
  • Minimum Size: For digital media, the logo must not be smaller than 60 pixels in width. For print, maintain a minimum width of 25 mm.
  • Backgrounds: Use the logo on backgrounds that provide high contrast. Avoid cluttered or busy backgrounds that obscure the logo.

Incorrect Usage

To preserve the integrity of the IWAG logo, please avoid:

  • Distortion: Do not stretch, compress, or distort the logo’s proportions.
  • Rotation: Do not rotate or flip the logo’s.
  • Effects: Avoid shadows, gradients, or any other visual effects that could compromise the logo’s clarity.
  • Alteration: Do not modify any design elements or typography of the logo.

Approval Process

To use the IWAG logo, send a proposal to [email protected], including the following:

  1. The purpose of the collaboration or event.
  2. A draft design showing how the IWAG logo will be used.
  3. The platforms or media where the logo will appear.

Our team will review your request and respond with approval or feedback.

Mascots

Kiki the dragon and Tama the fox are adventurous siblings exploring worlds and universes together. The following reference sheets are courtesy of Reo

Kiki the Dragon

Kiki Ref Sheet

Kiki is calm and collected, serving as the thoughtful and steady guide in their adventures. Always composed, they provide a reliable support to their sibling.

Tama the Fox

Tama Ref Sheet

Tama is energetic and excitable, bringing a burst of enthusiasm to every journey. Their curiosity and passion for discovery often lead to unpredictable adventures.

Usage Guidelines

Kiki and Tama are provided under the Creative Commons BY-NC license. You are welcome to draw them under the following conditions:

  • Attribution: Include a link to https://iwag.furries.id when posting your artwork.
  • NonCommercial: Your artwork featuring Kiki and Tama cannot be used for commercial purposes.
  • Appropriate Representation: Depict the characters in a manner suitable for audiences of all ages.